Meet Steve.
Steve Simonson is a lifetime entrepreneur with three decades founding, purchasing, building, and selling numerous companies across retail, ecommerce, and logistics. Based in Austin, TX. Operator. Mentor. Investor. Podcaster. Survivor.
Three decades,
many companies.
Over the past few decades Steve has founded, scaled, and exited multiple companies, built global supply chains, led international teams, and created scalable systems across retail, ecommerce, and logistics.
His businesses have generated hundreds and hundreds of millions in revenue and earned wide recognition for operational excellence. He is the founder of SymoGlobal, Parsimony, Awesomers, MyMentorSteve, and Catalyst88, and an active mentor to thousands of operators worldwide.
Perhaps more importantly, Steve believes entrepreneurs succeed faster when they share knowledge openly. That belief led to Catalyst88 and the Chairman's Circle — because building a business should never require reinventing every wheel yourself.
A founder's timeline,
told in chapters.
First companies, first exits
Steve founds and sells multiple companies. Learns the hard way that hustle without systems is a ceiling, not a strategy.
Global supply chains
SymoGlobal emerges — sourcing, manufacturing, and logistics across Asia, Europe, and the Americas. A million-dollar sales day lands.
Operator's software
Parsimony ERP is born inside real operating companies — built to run actual businesses, not to win demos.
Catalyst88 is founded
A private community for founders who want to move from owning a job to owning a scalable business.
Awesomers + MyMentorSteve
A podcast network reaches hundreds of founders. MyMentorSteve, a free AI mentor, grows past 20,000 users in 69 languages.
Chairman's Circle + AI Blueprint
Private CEO coaching for serious operators. A cohort-based AI execution engine for founders who want to deploy, not bookmark.
Field notes from a
lifetime operator.
“A vision without metrics and a deadline is just a dream.”
“Most entrepreneurs don't need more information. They need better implementation.”
“Busy is the new stupid.”
“Clarity shows up quicker when you're not thinking alone.”
“It's not about me. It's about creating an environment where you can win.”
Operators vouch for him.
A cross-section of founders who've worked directly with Steve — from sourcing trips and factory rescues to ecommerce rescue ops and private mentorship.
Source · YouTube community reel
“If you're in the e-commerce business, there is no person more connected, more experienced, and more in the game than Steve in my opinion. He is a true veteran in this industry.”
“Steve is an amazing businessman and mentor. Once you get to know him you will realize he enjoys sharing his knowledge and watching you and your business succeed. This trip doubled my business.”
“All in all, the team helped me save hundreds of thousands of dollars annually. Highly recommend Steve for anyone who wants to make a big difference in their physical product or ecommerce business.”
“The amount of quality information and experience Steve and his team provide is impressive. With them I was convinced sourcing is an easy job to accomplish.”
“Now with the confidence and knowledge Steve and his team have given me I am able to travel and source with confidence. The results far exceeded my expectations.”
“Having dealt with Steve and his team for years, I can say without reservation they are capable and have a keen sense of how to navigate complex cultures and deals.”
Steve on camera.
Handpicked clips from Steve's YouTube channel and the Awesomers podcast network.
$1 Billion in Sales — Now What?
The long conversation. Steve walks Norman Farrar through the struggles, inflection points, and hard-won lessons from selling more than a billion dollars of product in his own cash registers.
Seven Secret Success Strategies — Amazing.com Keynote
Steve on the Amazing.com stage delivering the unfiltered version of the seven strategies that the most accomplished entrepreneurs actually use — systems, delegation, customer experience, and thinking bigger.
Interview with an E-Com Legend — Legion Radio
Tim Jordan sits down with Steve for a wide-ranging interview on building real businesses in a world of shortcuts — sourcing, partnership, and the operator mindset behind three decades of exits.
Generative AI for Ecommerce: Create, Scale & Win
35+ years in business, 25+ in ecommerce — Steve on how operators should actually deploy AI inside real companies right now, not the hype version.
