Powerful Business Scaling Strategies for Visionaries

Welcome to Catalyst88! We're dedicated to empowering visionaries with powerful business scaling strategies. With the integration of innovative technologies and visionary thinking, we explore how artificial intelligence, data analytics, and cutting-edge methodologies can revolutionize your business growth. Join us on this transformative journey and unleash your visionary potential in the world of business scaling.

Digital marketing using SEO

eCommerce SEO is still alive...

November 13, 20234 min read

In the world of SEO, it’s not about being the loudest; it’s about being the most heard. The right SEO doesn’t just speak; it echoes across the web. - Mark Eting

Unleash the SEO Powerhouse: Mastering Domain Authority with Expired Domains

This document serves as a practical guide for eCommerce website owners looking to enhance their online visibility through strategic SEO practices.


In the ever-evolving world of eCommerce, standing out in the SERPs (Search Engine Result Pages) is like finding a needle in a haystack. But what if I told you there's a golden needle that can catapult your website to the top? Welcome to the world of Domain Authority (DA) and the game-changing strategy of leveraging expired domains.

What Is Domain Authority?

Let’s start with the basics. Developed by Moz, Domain Authority is a metric that predicts your website's potential to rank in SERPs. Think of DA as your website's credit score for search engines. A high DA score, ranging up to 100, signals to Google that your site is a trusted authority, worthy of a top spot. In simple terms, higher Domain Authority equals higher SEO ranking.

The Gold Mine of Expired Domains

Now, let's dive into a strategy so potent yet so overlooked: the power of expired domains. Picture this: a domain with a rich history, armed with a trove of backlinks, just waiting to be claimed. That’s an expired domain. By harnessing these forgotten gems, you're essentially standing on the shoulders of SEO giants.

Step-by-Step Strategy

  1. Scout for Gold: Head to ExpiredDomains.net. Here’s your treasure map. Set up filters based on your criteria – older, shorter domains with a wealth of backlinks are your bullseye.

  2. Select the Best: Sift through your options. It’s not just about numbers; it’s about finding a domain that aligns with your brand and vision.

  3. Seal the Deal: Found your perfect match? Time to make it yours. Often, the investment is minimal compared to the SEO windfall you’re about to reap.

  4. Set Up and Redirect: Change the DNS to CloudFlare for a robust and free redirection service. Then, implement a 301 redirect. This step is like redirecting traffic from an old, popular street to your brand-new, shiny store.

  5. Test and Confirm: Make sure your new digital asset points right where you want. It’s like checking all roads lead to Rome – or in this case, your website.

The Results Speak for Themselves

Let’s talk numbers. A case study: Empowery.com's domain DA shot from a measly 3 to an impressive 28 in just over a year. And now stands at about 35. How’s that for a SEO glow-up?

The Conclusion

Is it all about these redirected domains? Maybe, maybe not. But the leap in rankings is undeniable. SEO is an art and a science. While we can’t pinpoint every brushstroke's effect, the masterpiece’s beauty – higher rankings – is irrefutable.

Final Thoughts

Dive into the world of expired domains. It’s an ocean of opportunity for those willing to sail. Remember, in the game of SEO, it's not just about playing the game; it's about changing the rules. And with this strategy, you're not just playing; you're winning.

SEO basics

SEO basics

SEO for DA improvement

SEO checklist

SEO Checklist step 2

(an insider video shared for those awesomers who find their way here.)

Your SEO Overview Checklist: (this is what we did - you do what you do)

  • Understsand Domain Authority's Importance: DA, a Moz-developed score, predicts a website's likelihood of ranking in search engine result pages (SERPs). Higher DA scores indicate a greater likelihood of ranking​​.

  • Higher Domain Authority Equals Better SEO Ranking Check Yours: A higher DA score correlates with better Google rankings​​.

  • Consider Using Expired Domains: The document suggests going to ExpiredDomains.net and setting up filters to find older, shorter domains with more backlinks, as these are preferred for better SEO outcomes​​.

  • Determine Selection Process: It advises examining the results and selecting domains based on individual criteria​​.

  • Domain Purchase and Redirection: After purchasing a domain (for instance, getting 310,000 backlinks for $12), it recommends changing the DNS to CloudFlare and setting up a 301 redirect, citing CloudFlare as a better option than standard forwarding​​.

  • Testing the Redirect: Ensuring the redirect resolves correctly is crucial, as exemplified by redirecting PolarBearEditing.com to Empowery.com​​.

  • Results and Update: A case study showed an increase in Domain Authority from 3 in February 2022 to 28 by March 2023, with a further update in November 2023​​.

  • Conclusions: Hosting a blog on an expired domain and adding links to the target URL could be beneficial. However, it's unclear if the ranking increase is solely due to redirected domains. Backlinks that don't include the root domain aren't counted in sites like Majestic.com or Ahrefs.com, making it hard to assess the exact impact​​.

  • Ranking Increase and Backlink Quality: Despite uncertainties about the specific impact of certain backlinks, the increase in ranking is undeniable. SEO's importance is emphasized, with the quantity of backlinks potentially aiding the Domain Authority, even if their quality is not high​​.

Mark Eting

Mark is a dedicated writer to help business managers learn how to achieve greater efficiency.

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Let’s scale your business to the next level.

Imagine a world where scaling your business is an exhilarating adventure rather than a stressful burden. It's not about working harder; it's about working smarter. By implementing the right strategies and harnessing the power of innovation, you can elevate your business to unprecedented levels without sacrificing your sanity or sacrificing precious time with loved ones. It's about finding that delicate balance where scaling becomes a beautiful dance of efficiency and effectiveness.

So, are you ready to unlock the untapped potential of your ecommerce venture? Let's dive deep into the realm of scalable growth. Discover the secrets, strategies, and tools that will propel your business to extraordinary heights. Together, we'll navigate the exciting world of ecommerce with confidence, creativity, and a commitment to making your scaling journey a remarkable one. Get ready to scale your business with ease and witness your dreams transform into reality.

The Chairman's Circle - Pro

The Chairman's Circle - Virtual

PRO Level

The Chairman's Circle is a meticulously crafted concept initiated by seasoned entrepreneur Steve Simonson, aiming to provide structured and strategic support to businesses seeking expert guidance. Unlike conventional mentorship, this program envisions a more engaged role where Steve steps in as a board advisor or board member, thereby fostering a sense of accountability within the organization. The primary focus of the Chairman's Circle is to lend support to companies that exhibit substantial potential and have a clear roadmap towards an exit in the near to medium term.

In the face of economic uncertainties, this program is engineered to empower companies to make bold, informed decisions that align with their long-term strategic goals. By leveraging Steve's vast experience and insightful foresight, companies within the Chairman's Circle are better positioned to navigate the complex and often turbulent business landscape. This initiative reflects a pragmatic approach towards providing meaningful, actionable assistance to businesses, ensuring they are not only resilient in adapting to economic shifts but are also poised to thrive amidst them.

The Chairman's Circle embodies a unique blend of strategic oversight and practical guidance, designed to equip businesses with the requisite tools and insights necessary for sustainable growth and success in a dynamic economic environment.

The Chairman's Circle, conceived by entrepreneur Steve Simonson, is a structured program designed to systemize the expert guidance he offers to individuals seeking business advice. Rather than traditional mentorship, it provides strategic support in roles like board advisor or board member, emphasizing accountability.

The program aims to aid companies, especially those with substantial potential and near-future exit plans, navigate through challenges and make bold decisions amidst economic uncertainties. Through the Chairman's Circle, Steve extends his expertise, ensuring companies not only adapt to economic changes but thrive amidst them, embodying a practical approach to aiding businesses in a changing world.

This concept focuses on the founder with one on one calls and in person visits.

Virtual Level

Step into a collaborative odyssey of entrepreneurial growth and mastery with the Virtual Chairman’s Circle, a meticulously designed online platform that brings the rich expertise of seasoned entrepreneur Steve Simonson to your fingertips, in a communal and cost-effective setup. This innovative virtual circle is crafted to transcend the traditional barriers of geographic location and high consultancy fees, offering a shared, enriching experience of learning and mentorship from a proven business maestro.

At the heart of the Virtual Chairman's Circle are the live Virtual Group Sessions, orchestrated to be interactive conclaves where Steve imparts his wealth of business acumen. These sessions are carefully structured to provide actionable insights and real-time solutions to your business challenges, all within a supportive group environment. The interactive Q&A segments within these sessions are your gateway to having pressing business queries addressed, fostering a dynamic interchange of ideas and solutions.

To further enhance networking and collaborative opportunities, the Virtual Chairman’s Circle hosts regular virtual Networking Events. These events are tailored to facilitate meaningful interactions, foster potential collaborations, and build a robust network of ambitious, like-minded entrepreneurs.

The essence of the Virtual Chairman’s Circle is to provide an affordable pathway to high-caliber entrepreneurial guidance, by adopting a shared, virtual model. This initiative is not just about cost-effective access to expert advice; it’s a venture into building a thriving community of entrepreneurs united in their aspiration for business excellence and sustainable growth.

The Virtual Chairman's Circle is more than a mentoring platform; it's a collaborative ecosystem where shared wisdom leads to shared success. Here, the journey of navigating the complex entrepreneurial landscape becomes a shared endeavor, reducing costs, amplifying learning, and accelerating the pathway to business success. Your venture into a collaborative realm of expertise, networking, and shared entrepreneurial growth awaits at the Virtual Chairman’s Circle.

This concept focuses on a group of founders with shared calls and fewer one on one sessions.

Driven by purpose

Let us help you find fulfillment

Grow Your Business

Ignite your ecommerce business's growth potential and make your mark in the industry. Join us on a transformative journey towards unprecedented success. Together, we'll unleash innovative strategies and approaches to elevate your business to new horizons. Say goodbye to stagnant growth and hello to a thriving and flourishing ecommerce venture. Get ready to grow your business like never before.

Better Work-Life Balance

Attain a harmonious work-life balance as an ecommerce business owner. Discover transformative strategies to excel professionally while cherishing personal moments. Prioritize your well-being and create a fulfilling journey that blends success and happiness seamlessly. Let's embark on this transformative path together towards a better work-life balance.

Energize Your Company

Ignite your ecommerce company with renewed energy and propel it to new heights of success. Unleash untapped potential and invigorate your business with our transformative strategies. Say goodbye to stagnation and embrace a dynamic and thriving future. Join us on this transformative journey as we energize your company and leave a lasting impact in the ecommerce landscape.

A YouTube channel for savvy entrepreneurs.

Subscribe for valuable tips that will change your business. @stevesimonson

Client success story

Catalyst88 exceeded my expectations

I can personally recommend Steve's work as a consultant. I first meet up with Steve back in January 2008 and was immediately taken in by his enthusiasm and energy...this guys batteries just don't run down!!

His knowledge stretches to all areas of business, financial, supply chain, staff & management structures along with systems to ensure smoother and more efficient running of companies.

Steve's input and mentoring has enabled my company to become the market leader in the UK in our field and I sincerely thank him for the help and advice he has given me along the way.

Jason A, Coventry UK

Results for Business Owners

Unlock exceptional results as a business owner. Discover the strategies and insights tailored to your success on our platform. Dive into a world of actionable tips, expert guidance, and inspiring stories that will propel your business forward. With our dedicated focus on results, we empower you to achieve your goals and exceed your expectations. Join our community of driven business owners and embark on a journey where success is not just a destination but a continuous, rewarding experience. Get ready to witness transformative results for your business like never before.

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Frequently Ask Question

How can I optimize my business strategies for maximum results?

At Catalyst88, we understand the importance of maximizing your business's potential. To optimize your strategies for exceptional results, we offer a wide range of resources and insights tailored to your specific needs. Our expert guides and industry-leading tips will help you identify and capitalize on growth opportunities, streamline operations, and make data-driven decisions. Whether you're a startup or an established business, our platform equips you with the tools to refine your approach, adapt to market trends, and stay ahead of the competition. With our dedicated focus on results-driven strategies, you can confidently navigate the path to success and unlock the full potential of your business.

What resources and tools are available to boost business performance?

Delve into a treasure trove of transformative resources and cutting-edge tools tailor-made to enhance your business performance. Our concept is a powerhouse of invaluable industry reports, inspiring case studies, and state-of-the-art software solutions. Whether you're seeking to elevate your marketing endeavors, revolutionize customer experience, or streamline operations, we've curated a unique toolkit to address your specific business needs. With access to the latest trends and data-driven insights, you'll be equipped to implement strategic initiatives that drive tangible growth. Embrace innovation, tap into the limitless potential of our resources, and witness your business soar to unprecedented levels of success.

How can I stay motivated and maintain momentum in achieving business goals?

We understand that maintaining motivation and momentum is crucial in achieving your business goals. At our platform, we offer a wealth of support and inspiration to keep you on track. Through engaging success stories, expert advice, and practical tips, we provide the tools to stay driven and focused on your entrepreneurial journey. Our community of like-minded business owners serves as a constant source of encouragement and networking opportunities, fostering a supportive environment for growth. Embrace the power of continuous learning and collaboration, and you'll find the inspiration needed to conquer challenges and persevere in the pursuit of your dreams. Let us be your source of motivation as you journey toward a fulfilling and prosperous future in the business world.

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